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August 6th, 2019


The industry’s first blood-based, at-home nutritional test raises funds to educate consumers about the importance of taking supplements specific to their individual nutrient needs.

BOSTON, MA – Tuesday, August 6th, 2019Baze, the company behind the first blood-based, at-home nutritional testing kit offering high-quality subscription supplements, today announced the close of its $6 million Series A round. The round was led by Nature’s Way, the leading manufacturer of high-quality supplements with a focus on embracing the wisdom of traditional health practices to support modern health needs. With the close of its Series A, Baze will expand its marketing efforts to educate mass consumers on the importance of truly personalized supplements, as well as expand its nutrient testing and supplement offerings.

Launched in 2018, Baze’s evidence-based approach sets the company apart from other direct-to-consumer and over the counter supplement providers by delivering truly personalized high-quality nutrients. The Baze Starter Kit is a painless and easy to use, at-home blood test that consumers self-administer in order to receive personalized results on their nutrient levels. Baze will then recommend and provide specific supplements ensuring customers get exactly what they need, and none of the nutrients they don’t. Since launch, Baze’s user growth has averaged 40% month-over-month.

The Baze Starter Kit allows consumers to measure nutrient levels using TAP, an easy-to-use testing device designed at MIT that collects a small amount of blood. Baze’s “no more, no less” approach solves the misunderstanding that generic multivitamin intake equates to healthy practices. With 3 out of 4 Americans lacking in at least one vital nutrient, Baze offers a solution for all who want evidence-based guidance on how to take quick action to improve their overall health.

Based on Baze’s internal research, within the first three months of users following their personalized supplement regimens, nutrient deficiencies moved to non-deficient levels in two-thirds of consumers. Showing this type of impact is a first for the supplement industry. Progress can be seen farther than just nutrient levels tracked via blood test results – Baze users reported additional benefits such as increased energy, reduced stress, improved sleep as well as time and money savings. It's recommended that users provide regular feedback and re-test their nutrient levels quarterly to enable dynamic adjustment and on-going personalization.

"We are at a pivotal growth point for Baze – it’s exciting to see how our offerings are evolving with the needs of our consumers and the world..The partnership with our colleagues at Nature's Way is an amazing stamp of approval from the quality leader in the US supplement market," says Philipp Schulte, Co-Founder and CEO of Baze. "While we retain full independence, their support will be tremendous for making our mission of driving real health impact through truly personalized supplementation a reality.”

“The technology and research developments used in this product are a major game-changer for the vitamin supplement industry,” says Michael Devereux, President and CEO of Nature’s Way. “The innovation behind Baze and the company’s determination to offer a quality product that works with each individual person, changing as they do, is something we admire. We are very proud and excited to be working with Baze and we hope that it helps people realize the importance of correcting nutritional imbalances.”

Monthly, personalized supplement packets are available starting at $15/month. All supplements are free of GMOs, gluten, lactose, and artificial coloring, and are now available as a fully vegan option. For $99, the Baze Starter Kit includes the blood test, results analysis, and one month of personalized daily vitamin packs.

*These statements have not been evaluated by the Food and Drug Administration. The products are not intended to diagnose, treat, cure, or prevent any disease.

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Launched in 2018, Baze is the first blood-based, at-home nutritional testing kit offering high-quality subscription supplements. As the basis to correct nutritional imbalances, the Baze Starter Kit has elevated the nutritional testing sector with its innovative technology and accurate reporting. Baze measures micronutrient levels on a regular basis to ensure sustainable improvement in nutritional imbalances and overall health. Once users' samples are analyzed, Baze delivers personalized, smart vitamin supplements right to their doorsteps based on their results. Founded by Philipp Schulte and Dr. Isam Haddad, Baze is educating consumers about the importance of taking supplements specific to their individual needs.

About Nature’s Way
Founded in 1969, Nature's Way has been a pioneer in the health industry. Since then, Nature's Way has evolved to encompass more than 1,000 supplements from Fortify® Probiotics and Alive!® Multivitamins to oils and herbal remedies. Embracing the values of wisdom, integrity, authenticity and inclusivity, Nature's Way turns to nature to find and further a better way to wellness. Through uncompromising standards, we deliver the highest quality products to our consumers to allow them to be at their healthiest. We're on a continued mission to forward innovations that promote ancient health practices, connect with nature, and encourage everyone – from every farmer, herbalist, employee and individual – to live their best life. This is how we pave the way to wellness.