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Latest Press Releases

February 2nd, 2021

Nature’s Way acquires personalized nutrition pioneer Baze

Nature’s Way and Baze join together to build a better personalized nutrition experience for their customers.

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August 20th, 2020

Personalized nutrition company Baze announces patent grant on their “feedback loop approach” to micronutrient precision

Innovative inputs, an intelligent recommendation platform, and ultra-tailored nutrient solutions, this patent protects Baze’s core technologies as the industry-leading personalized nutrition platform.

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July 13th, 2020

Baze's 'Food Guide' Wins 2020 NutraIngredients-USA Award for 'Personalized Nutrition Initiative of the Year'

Baze's innovative expansion positions Company to build nutrition foundation and fill nutrient gaps

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July 9th, 2020

Baze Unveils New Strategic Phase in Personalized Nutrition, Partnering with Performance Kitchen to Bring Nutrient-Dense Meal Options to Its Users

With the new partnership, Baze expands the Company’s recommendations beyond supplements in an effort to broaden offerings into a more holistic and convenient personalized nutrition platform.

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January 16th, 2020

SUCCESSFUL CONCLUSION OF TAP USABILITY STUDY BRINGS ABOUT ANOTHER MILESTONE FOR PERSONALIZED NUTRITION LEADER, BAZE

Our research study to determine the at-home usability of the TAP blood collection device successfully concluded this week.

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October 22nd, 2019

SCIENCE-FIRST PERSONALIZED NUTRITION LEADER, BAZE, INTRODUCES NEW SPECIALTY SUPPLEMENTS TO TARGET SPECIFIC HEALTH AND WELLNESS GOALS

Incorporating customer feedback into the new product line, Baze adds new Specialty Supplements to provide more immediate impact to personalized needs

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August 6th, 2019

BAZE ANNOUNCES $6M SERIES A LED BY NATURE’S WAY TO FURTHER PIONEER SMART VITAMIN OFFERINGS

The industry’s first blood-based, at-home nutritional test raises funds to educate consumers about the importance of taking supplements specific to their individual nutrient needs.

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In the Press

NEW HOPE NETWORK

6 notable supplement subscription services

Supplement consumers are getting personalized nutrition delivered to their doorsteps via subscription boxes that are both functional and fashionable.

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THE/THIRTY

9 Expert-Approved Vitamin Brands You Need to Know About

There are so many vitamin brands out there it can get overwhelming. These brands are tested and trusted.

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NUTRAINGREDIENTS

Personalized nutrition company Baze granted patent for "feedback loop approach" innovation

According to the recent Nutraingredients-USA award winner​, Baze is the first blood-based, at-home nutritional testing kit that offers subscription supplements and personalized food recommendations.

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NUTRAINGREDIENTS

Baze receives Personalized Nutrition Initiative of the Year Award

Baze transforms health and wellness through the power of food and supplements, NutraIngredients-USA Awards recognized the start-up with the Personalized Nutrition Initiative of the Year Award.

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FOOD NAVIGATOR

Baze pushes personalized nutrition from supplements to food

Baze currently is cultivating partnerships with food manufacturers to participate in its Marketplace through two tracks, both of which will use the ...

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NEW HOPE

Personalized nutrition: What I learned from dozens of tests and reports

As a passionate believer in the power of nutrition, regularly consuming 25 to 30 supplements a day, I was eager to dive into the personalized nutrition movement, seeking out a spectrum of diagnostic technologies to dial in my health.

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THRIVE GLOBAL

Baze Says “Good” Nutrition Isn’t Good Enough

Nutrition is one of the most important, yet least quantifiable, pieces of our health. Doctors have had to rely on things like surveys, questionnaires, and many other subjective measures of how nourished someone....

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WELL + GOOD

THE PERSONALIZED VITAMIN BRANDS YOU SHOULD KNOW ABOUT

There's a lot of personalized vitamin companies out there—here's how ... of the most popular vitamin subscription companies compare to each ...

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BYRDIE

THE 8 BEST VITAMIN SUBSCIPTIONS OF 2020

We've reviewed the best vitamin subscriptions so you can start putting ... vitamin microbeads, customized for your needs, and easy to swallow.

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NCHIP

4 BEST PERSONALIZED VITAMIN PACKS REVIEWED

Check this article to learn about the pros and cons of the top industry-leading personalized vitamin packs, including Baze, Rootine, Care/Of and Persona.

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SEEDTABLE

115 Berlin Startups to Watch in 2020

Berlin's tech sector is booming. This year’s list of the best 115 Berlin tech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

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VOGUE

New generation food supplements are made to measure

The science behind beauty dietary supplements remains divided. But the latest lab results have convinced Californians to adopt the vitamins on a blood test.

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Food Navigator

Baze extends personalized nutrition model with tailored meal Plans: 'The issue starts with diet'

Baze extends personalized nutrition model with tailored meal plans.

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NUTRITION INSIGHT

Tailored ready meals: Personalized supplement platform broadens reach

Personalized supplement company Baze is partnering with ready meal players to broaden its service. Baze customers will now receive food and meal recommendations that target specific nutrient deficiencies.

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ALLURE

How All Those Personalized Vitamin Services Work

Plus, which ones are actually worth trying.

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NUTRITION INSIGHT

Personalization: Baze scores patent as Ancestry’s DNA insights platform sells for US$4.7bn

Tailored nutrition start-up Baze has been awarded a patent for its novel “feedback loop approach” which assesses, recommends and doses personalized nutrients.

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NCHIP

BAZE NUTRITION REVIEW

Baze is a nutritional supplement company which strives to provide its customers with a unique, personalized approach to achieving better.

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HELLO SUBSCRIPTION

BAZE- REVIEW? PERSONALIZED SUPPLEMENT SUBSCIPTION

Baze personalized supplement subscription box is now available! Your first month will be $99, and this will include the starter kit, lab analysis and reports, supplement plan, and first month of supplements.

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FIN VS FIN

PERSONA VS CARE/OF VS BAZE: WHICH PERSONALIZED ...

Did you know there's a battle raging among personalized vitamin subscription startups? Compare new supplement plans from Persona vs ...

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REVIEW AND BUY IT

HEALTH EQUALS NUTRITION

Nutrition also called food or nourishment is the provision, to cells and organisms, of the necessary materials (in the form of food) to sustain life.We are what we eat. Eating junk food or a lot of…

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NUTRITION INSIGHT

Personalized blood tests can aid immunity by revealing nutritional deficiencies, notes study

Blood tests can reveal micronutrient and antioxidant deficiencies and allow a personalized way to bolster immunity and protect the body’s cells...

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AOL

Five health-focused subscriptions that will make your resolutions easier than ever

The age-old adage says it takes 21 days to make a habit — so perhaps a monthly subscription is a failsafe way to ensure you'll get to day 30.

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BUSTLE

The Best 2019 Gift Ideas For Gen Z That Don't Require You Figuring Out Tik Tok

Hey, you, don't panic. Although the sweat might be gathering at your brow and suddenly it feels hard to breathe, realize that it's simply because you've been tasked with getting a holiday gift for a member of...

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NUTRAINGREDIENTS

Personalized nutrition: Who’s driving M&A activity in the category?

Personalized nutrition: Who's driving M&A activity in the category? ... in personal health following consumption of DSM's nutritional ingredients.

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FASHIONISTA

THE NEXT GENERATION OF WELLNESS BRANDS IS USING DNA TO CREATE HYPER-CUSTOMIZED SUPPLEMENTS

I just took a DNA test: Turns out, my NQO1 gene is 100% inactive. My results don't exactly roll off the tongue à la Lizzo's lyrics — but they are, at least, actionable....

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TECH CRUNCH

At-home blood testing startup Baze rakes in $6 million from Nature's Way

“There are definitely widespread deficiencies across the population,” Baze CEO and founder Philipp Schulte tells TechCrunch. “[With the blood ...

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Baze Experts in the News

NUTRITION HUB

Dr. Eugenia Alfine - PASSIONATE NUTRITIONIST

For this passionate nutritionist, personalized nutrition is the future. In order to get her out of niche existence and make it accessible to everyone, she has a mission: to prepare and present scientific facts on..

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EATING WELL

6 Trader Joe's Products That Make Meal Prep a Breeze

Trader Joe's is great for saving time, money and energy in the kitchen. Not only does the grocer have amazing frozen foods for ready-to-eat meals

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MINDBODYGREEN

The Master Cleanse Diet: What It Is, Benefits & Risks + How To Do It

The Master Cleanse (aka the lemonade diet), is a modified juice fast popular with celebrities like Beyoncé, Demi Moore, and others looking to cleanse their bodies and lose weight fast.

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REAL SIMPLE

Are You Getting Enough Vitamin D? Here’s What You Should Know

According to Dr. Mike Roizen, Chief Wellness Officer at Cleveland Clinic, this might be a good time to up your intake of vitamin D-rich foods.

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RACHEL RAY MAGAZINE

Valentine’s Day Gifts Based on New Year's Resolutions

Let's face it, keeping up with those aspirations we set back on January 1 is hard. We're lucky if we can get partway through the month without falling a bit behind....

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ALL RECIPE

How to Make Breakfast and Not Be Late for Work

If you're not a breakfast eater, sure, skipping it might not be bad. In fact, you may have decided you prefer your shut-eye to your scrambled eggs a long time ago, so you haven't seen breakfast in ages.

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TRAVEL AND LEISURE

Raw Oysters Are Actually Still Alive When You Eat Them — but Here's Why That's a Good Thing

You might love slurping on some oysters on a warm day with a glass of white wine in hand. Or perhaps on a first date (they are apparently an "aphrodisiac," after all!).

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THE KITCHN

7 Smart Ways to Add Protein to Pancakes

Pancakes taste amazing — and having the smell wafting through your kitchen on Sunday is oh so pleasing. Yet traditional pancake recipes are practically nothing but carbs...

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LIVESTRONG

The One Breakfast Dietitians Want You to Eat More Often

You know a balanced, nutritious breakfast helps you feel sharp, strong and satisfied all morning long. But with trends like keto and intermittent fasting calling the (arguably) most important meal...

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JUSTBOBBI

9 Experts on How to Survive the Holidays

'Tis the season for enjoying the company of friends and family while feasting. But the holidays can sometimes feel like a marathon session of battling self-control with indulgence...

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MY FITNESS PAL

Is It OK to Drink Apple Cider Vinegar on an Empty Stomach?

These days, you’ll find apple cider vinegar in everything from probiotic drinks to gummy supplements. The murky vinegar may make your eyes water, but it’s pretty much the golden child of the health and wellness...

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US NEWS & WORLD REPORT

These Foods Help Lower Your Cholesterol

Choose foods high in polyunsaturated and monounsaturated fats. Consuming offerings that have polyunsaturated and monounsaturated fats instead of food with saturated fats can help lower LDL cholesterol

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